cover
Contact Name
Endang Afriyeni
Contact Email
end0304afriyeni@gmail.com
Phone
-
Journal Mail Official
end0304afriyeni@gmail.com
Editorial Address
-
Location
Kota padang,
Sumatera barat
INDONESIA
Jurnal Ilmiah Poli Bisnis
ISSN : 18583717     EISSN : 26561212     DOI : -
Core Subject : Economy, Science,
Jurnal Polibisnis ini merupakan jurnal ilmiah yang diterbitkan oleh jurusan Administrasi Niaga Politeknik Negeri Padang dengan Nomor ISSN : 2656-1212 (media online) dan Nomor ISSN : 1858-3717 (media cetak). Terbit sebanyak dua kali dalam setahun (April dan Okober) dan dimaksudkan sebagai media penuangan karya ilmiah baik berupa kajian ilmiah maupun hasil penelitian dari para staf pengajar, alumni dan masyarakat akademik yang tertarik pada penelitian dibidang Ekonomi, Manajemen dan Bisnis.
Arjuna Subject : -
Articles 7 Documents
Search results for , issue "Volume 13 Nomor 1 Tahun 2021" : 7 Documents clear
Analisis Aspek Pemasaran UMKM di Masa Resesi Global Dampak Dari Pandemi Covid-19 Hanung Eka Atmaja; Ivo Novitaningtyas
Jurnal Ilmiah Poli Bisnis Volume 13 Nomor 1 Tahun 2021
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jipb.v13i1.402

Abstract

The Covid-19 pandemic that occurred globally has an impact on various sectors in Indonesia including the MSMEs sector. Based on these conditions, a marketing strategy is needed for MSMEs in Indonesia to be sustainable. The research aims to analyze and describe marketing strategies for MSMEs to survive in the Covid-19 pandemic condition. This research uses exploratory qualitative analysis with participatory observation techniques. This research uses primary data from observations and secondary data from previous studies. The results recommend MSMEs to sell their products via e-commerce and promote via digital marketing as a marketing strategy. Moreover, MSMEs need to optimizing customer marketing relationships in order to create a loyal customer. Loyal customers have the potential to make repeat purchases and recommend products to other potential consumers. By implementing this strategy, it is hoped that the MSME business will continue to survive and have a positive impact on society and the economy.
Pengaruh Motivasi Belajar Dan Manajemen Diri Terhadap Prestasi Akademik Mahasiswa Prodi Administrasi Bisnis Ika Yuanita
Jurnal Ilmiah Poli Bisnis Volume 13 Nomor 1 Tahun 2021
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jipb.v13i1.438

Abstract

The student admission system at Politeknik Negeri Padang (PNP) is divided into several systems, namelyacceptance by invitation with a quata of 30 percent, for the bidikmisi route by 40 percent, while through thePolytechnic entrance examination by 30 percent. PNP has 21 Study Programs which are spread in 7 (seven)Departments. Business Administration is a study program under the Department of Business Administration.This study aims to determine the effect of learning motivation, self-management on student academicachievement in the Business Administration , PNP. This research needs to be done to be able to evaluate thework of all elements in the PNP, especially the Business Administration Study Program. During this time inevaluating the results tend to be but we forget that input greatly affects the results. The research method usedis quantitative with online / online survey methods conducted on AB Study Program students class 2017 and2018. The results showed that self-management variables had an effect on student achievement while learningmotivation had no effect on student achievement. The limitation of this study is that it still uses variables tosee student achievement and for further research it can add other variables.
Strategi Perencanaan Manajemen Pariwisata Balkondes Borobudur Di Era New Normal Dian Marlina Verawati; Andhatu Achsa; Rian Destiningsih
Jurnal Ilmiah Poli Bisnis Volume 13 Nomor 1 Tahun 2021
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jipb.v13i1.477

Abstract

Magelang Regency has twenty Balkondes interesting to visit. One of them is Balkondes first Balkondes Borobudur in Magelang Borobudur Region. Balkondes Borobudur is one of the Balkondes which has its own uniqueness in buildings with classic nuances and beautiful views. After Covid -19 Pandemic, public trust in activities outside the home, especially for traveling, is still very minimal, it also has an impact on the number of tourists visiting Balkondes Borobudur. For this reason, it is very necessary for tourism management planning to make an appropriate strategy for the continuity of Balkondes Borubodur tourism in this new normal era. The purpose is to provide an overview of the results of the analysis of tourism management planning strategies at Balkondes Borobudur in the new normal era. The research method used descriptive qualitative and survey through 7 Respondents Balkondes manager Borobudur. The results showed that Balkondes Borobudur is in quadrant 3 where Balkondes Borobudr must make strategic changes to improve and find the right solution or strategy for the survival of Balkondes Borobudur.
The Pengaruh Motivasi dan Efikasi Diri Terhadap Kinerja Akademik Mahasiswa Magister Dengan Manajemen Waktu Sebagai Variabel Moderasi Hafizh Hidayatullah Esas
Jurnal Ilmiah Poli Bisnis Volume 13 Nomor 1 Tahun 2021
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jipb.v13i1.484

Abstract

This research has the goal of testing the influence of motivation, self-efficacy, and time management asmoderation variables on the academic performance of master's students. The research method is acorrelational descriptive method that is obtained data analyzed to test the relationship between factors andvariables. The data analysis method used in this study is to use the SEM (Structural Equation Modeling)method. The type of Structure Equation Modeling (SEM) used is Smart PLS. Measurement consists of outermodel and inner model. Outer model measurements are carried out by means of validity tests and reliabilitytests. While the inner model measurement is done by means of R-Square test and hypothesis test. The resultsshowed that: 1) Motivation has a positive and significant influence on academic performance, 2) Self-efficacyhas a positive and significant influence on academic performance, 3) Time management has a positive andsignificant influence on academic performance, 4) Time management does not moderate the relationshipbetween motivation to academic performance, 5) Time management does not moderate the relationshipbetween efficacy to academic performance.
Bagaimana Responsivitas dan Biaya Peralihan Mempengaruhi Retensi Pelanggan? Dita Amanah; Dedy Ansari Harahap; Muji Gunarto; Purwanto Purwanto
Jurnal Ilmiah Poli Bisnis Volume 13 Nomor 1 Tahun 2021
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jipb.v13i1.491

Abstract

Retensi pelanggan penting untuk dianalisis agar perusahaan mampu menentukan berbagai strategi dalam mempertahankan pelanggan. Selain itu, retensi pelanggan merupakan satu tahap di atas loyalitas pelanggan sehingga perusahaan perlu untuk selalu mengetahuinya karena bermanfaat dalam pengelolaan pelanggan. Penlitian ini bertujuan untuk menganalisis pengaruh responsivitas dan biaya beralih terhadap retensi pelanggan. Sebanyak tujuh puluh responden yang dipilih pada penelitian ini yaitu mahasiswa pascasarjana (program master) untuk jurusan Manajemen Universitas Pendidikan Indonesia (UPI) yang menggunakan kartu seluler SIMPATI pada telepon genggam mereka. Sampel bertujuan merupakan teknik pengambilan sampel penelitian ini. Metode analisis pada penelitian ini menggunakan metode analisis regresi linier berganda dengan bantuan alat SPSS. Hasil penelitian menunjukkan bahwa secara simultan variabel responsivitas dan biaya beralih memiliki pengaruh terhadap variabel retensi pelanggan. Secara parsial, variabel responsivitas memiliki pengaruh terhadap variabel retensi pelanggan, sementara tidak untuk variabel biaya beralih. Nilai koefisien determinasi sebesar 0,146 yang berarti retensi pelanggan pada penelitian ini dijelaskan hanya sebesar 14,6% oleh responsivitas dan biaya beralih. Beberapa rekomendasi dinyatakan dalam artikel ini untuk kesempurnaan penelitian selanjutnya.
Pengelolaan Keuangan dan Kompetensi Sumber Daya Manusia terhadap Kinerja Jasa Konsultan Kontruksi Di Kota Padang Eka Rosalina Rosalina
Jurnal Ilmiah Poli Bisnis Volume 13 Nomor 1 Tahun 2021
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jipb.v13i1.504

Abstract

To produce good performance, construction consulting service business actors must know how to managetheir business finances. A construction consultant service business with good performance will have highcompetitiveness. To make this happen, qualified human resources are needed. This study aims to explore theinfluence of financial management and human resource competence on the performance of constructionconsulting services. The population in this study were all construction consultant service owners in PadangCity who were registered in INKINDO West Sumatra and PERKINDO West Sumatra. This study used 111samples using the Slovin formula in determining the number of research samples and the sampling techniqueused was simple random sampling. The data collection technique was carried out by distributingquestionnaires to all construction consultant service owners. To answer the research hypothesis usinganalysis tools, namely multiple linear regression. The results showed that financial management had apositive effect on the performance of construction consulting services, while human resource competence hadno effect on the performance of construction consulting services
The Influence of Leadership and Work Discipline on The Employees' Performance at PT Tri Centrum Fortuna Maha Putra
Jurnal Ilmiah Poli Bisnis Volume 13 Nomor 1 Tahun 2021
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jipb.v13i1.528

Abstract

The research aims to determine the analysis of leadership and work discipline of employees' performance.The research used a quantitative method, conducted on 60 employees of PT Tri Centrum Fortuna, withsaturation or total sampling because the study participants were all employees; 60 people in total. The studyused primary data and secondary data. The data collection methods were observations, interviews,questionnaires, literature studies, and documentation studies. The data analysis used multiple linearregression to prove research hypotheses. The data was processed using SPSS 22 to meet the validity test,reliability, and classical assumption tests. The result shows that leadership positively and significantlyinfluences employee performance, with t calculate 4,498 > 2,003 and the significance level of 0.000 < 0.05.Work discipline has a positive and significant impact on employee performance, with t count 3,508 > 2,003and the significance level of 0.001 < 0.05. Leadership, work motivation, and work discipline have positiveinfluence simultaneously and significantly on employee performance; it is known that f count 29,319 > 2.77and significant level of 0.000 < 0,05.

Page 1 of 1 | Total Record : 7